You need people to know about your brand and ideas.
You need content. You need a content strategy. And if you’re using AI tools, you need them to actually sound like you.
You need me. I’m Vicki. I write for companies just like yours — and I build the AI-assisted content systems that help them do it better.
I specialize in content writing, content strategy, and Content Engineering for small- and medium-sized companies who need clear, credible words that do real work.
I am your writer. I am your strategist. I am your content expert. I am your storyteller.
Website copy. Blogs and articles. SEO content. Whitepapers. LinkedIn posts. Thought leadership. Email newsletters. AI-assisted content systems.
This is what I do. I write what one client calls word magic.
People-to-people content for companies like yours who need to get their story out.
“Vicki is my behind-the-scenes magic maker. I only trust her with my website.“
Get To Know Vicki
I am a storyteller. I help people and companies like yours tell their stories.
I specialize in content for small- and medium-sized companies who lack content writing and strategy expertise or resources.
I believe in the power of words to create action, build connections, and inspire.
Trust me to make your words matter.
I’m the writing unicorn you need:
- Content Engineer certified by AirOps to create AI-assisted content systems
- Specialist in website copywriting and strategy, SEO content, thought leadership, LinkedIn posts, email newsletters, and whitepapers
- B2B and B2C content strategy and ghostwriting
- Unique ability to learn about diverse topics
- SEO and keyword research
- Deep understanding of Google, SEO, and AI search tools
- Technical writing
As a Content Engineer, I’m very interested in how AI can help support content creation, strategy, and management. I write about what I’m learning every week in my Learning AI Out Loud column. Follow along.
Leading brands in health and wellness, supplements, technology, retail and construction management, law and legal affairs, and digital marketing trust me with their stories and brand.
Content Engineering
AI-assisted content systems that protect your voice, improve your quality, and make content creation more consistent.
You’re using AI tools. But the output doesn’t sound like you. It’s generic, forgettable, and takes as long to fix as it would have taken to write from scratch.
Content Engineering fixes that. I build the brand guidelines, prompt libraries, workflows, and editorial guardrails your team needs to use AI tools without losing your voice, your standards, or your credibility.
Learn more about Content Engineering →
Writing and Content Strategy Services
Website and Digital Footprint Audit
How well are you telling your story?
Learn what’s working and what needs improvement.
Social Media Strategy
Do you struggle with social media?
Build brand awareness and thought leadership.
Website Copywriting
How confident are you in your website?
Make a great first impression.
Monthly Newsletter
How are you staying connected with your clients?
Move your newsletter from boring to high-priority.
Monthly Blogging
When was the last time you updated your blog?
Trust me to write helpful content that ranks.
On Call Writing
Do you need occasional professional writing help?
Professionally written content when you need it.
Do you need help with your website, blogs, newsletter, social media, and more?
The Total Content Solution package gives you peace of mind knowing your website, social media posts, blogs, and newsletter are working for you.
“I give Vicki my highest recommendation for any writing job.”
Learning AI Out Loud
I’m a writer learning to use AI — and I’m writing about it every week.
Learning AI Out Loud is my weekly column about what I’m learning, trying, questioning, and using as I figure out how to use AI in real work. It’s honest. It’s practical. And it’s written for anyone who’s curious about AI but not sure where to start.
A Few Things I Believe
- Simpler is better
- Write it like you mean it
- Don’t expect people to read between the lines
- Write like a human
- Good words work
- Perspective is key
- Successful content needs distribution
- Always be listening
“Vicki has been my “go to” writer for any subject that comes across my desk. She is quick, accurate, professional and very personable as well.”